Why Wednesday? — The story behind SUIYOUBI.

Why Wednesday? — The story behind SUIYOUBI.

Wednesday — the middle of the week.
Not the beginning, not the end.
It’s that quiet moment when you pause, breathe, and remind yourself:
“You’re doing okay.”

That’s what SUIYOUBI means to us.
A little midweek calm, a space between chaos and rest —
where beautiful things remind you to slow down and feel life again.

We don’t rush trends.
We choose things that stay with you — items with stories, textures, and warmth.

Because sometimes, what you need is not more,
but enough.

— Welcome to SUIYOUBI, your midweek pause.


星期三,不是開始,也不是結束。
它是生活的中間點——
一個暫時喘口氣、提醒自己「沒事的」的小片刻。

這就是「水曜日」這個名字的由來。
它象徵著「在忙碌與休息之間,為自己留一點空間」。

我們不追流行,
只挑選能長久陪伴的東西——
那些有故事、有質感、能讓日常多一點溫度的小物。

有時候,生活不需要「更多」,
而是「剛剛好」。

—— 歡迎來到水曜日,一起在生活的中間,找回自己的節奏。

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