Suiyoubi story

We are not just an online store — suiyoubi is a brand created to bring a small breath of calm into the busyness of everyday life.

The name “Hump Day” refers to Wednesday, the midpoint of the week — a moment to take a deep breath, loosen your shoulders, and reset your mind as the weekend approaches. In the same way, we hope our products bring small joys and moments of relaxation into your daily life.

From Japan to the world, and from the world back to Japan, we carefully select items where culture and creativity meet. They are not just “things” — but stories you can feel: the thoughts of the makers, designs that transcend time, and creations that move your heart every time you use them.

Food was the starting point of our journey. But today, we’ve evolved into a lifestyle brand that values texture, story, and meaning. From heartwarming daily goods to thoughtful gifts and design pieces that make life just a little richer — all of these are part of the suiyoubi world.

Our mission is to deliver small fragments of happiness across borders and languages. We believe that even the tiniest moments can make everyday life feel a little more special.

And we want to extend that circle of happiness beyond the products themselves. For every item purchased, we donate ¥10 to charitable organizations. It may seem like a small amount, but we believe that many small steps together can create a real difference and support someone’s future.

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